In every market there are leaders and followers. The difference between them is having the confidence to implement change. Our reason for being is to give you that confidence.

Our team brings together world-leading industry gurus, data experts, experienced facilitators and inventors. We’re a mix of curious, logical thinkers, grounded in commercial reality – what binds us is our passion for understanding the Consumer.

Critical to our process is learning from the past, tracking what’s happening in the now, and understanding what’s coming tomorrow. While working with us, we promise to deliver ideas that are grounded in fact and hard data. Opportunities which are defined by industry experts and are big enough to invest in, have long- term growth potential and will generate organisational buy-in and excitement.

Our Expertise

◉ Innovation Strategy

Innovating is easy. Innovating successfully is not. Successful innovation is new product that sells; new directions people rush to follow. That takes time, expertise, collaboration.

◉ Consumer Research

It’s people who determine your business’s success. But how much do you know about the customers who hold your future in their hands? How can you influence their behavior?

◉ Market Entry

Expansion is a key leaver for growth, but knowledge is critical to know where and how to play in new markets with confidence. Do you have the data & insight you can trust to make these key decisions?

◉ Advanced Analytics

We leverage product and consumer data to craft future-looking custom models that identify and steer innovation opportunities. Combining our expert knowledge across data science, analytics and strategy to provide you with the confidence to implement changes.

◉ Field Services

Mintel Field Services provides on-the-ground consumer reporting with data that monitors competition and informs sales strategy. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags.

◉ Custom Reports & Publications

Custom publications delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight, specifically offering value to the projects that matter to you the most.

Our Process, Your Opportunities​

Vertical Expertise​

Beauty & Personal Care

Beverage

Food

Household & Personal Care

Retail

Lifestlye

Case Studies

Mintel works with over 5,000 of the world’s leading consumer facing brands. Our specialist Mintel Consulting team are curious, creative and commercially minded thinkers. Every consulting projects draws upon our world class data, insights, and experience to provide bespoke solutions, which uncover growth opportunities – allowing you and your business to activate your potential with confidence.

Find locally resonating narratives to blend into brand story

A prestige Japanese skincare brand would like to develop a medium-to-long term strategy to ride on the global sustainability trend. The challenge is to know consumers attitudes cross markets towards sustainability communications to find the perfect fit for its proposition.

Optimize packaging directions to deliver a spectrum of sustainability

A leading BPC company aims to explore the prominent sustainable packaging trends and gather insights for brands packaging innovation in China market.

The packaging team also wants to know how sustainable packaging innovation is developing in China and how Chinese consumers understand the related communication.

Build a themed pool of choices early on

A leading global BPC brand aims to have a systematic vision on specific ingredients associated with micro-biome and skin-resilience to serve the innovation needs across multiple focused categories ranging from Skin care, PCC, FHC, FEM, Oral, Hair and Baby in China.

Talk to Us

Jenny Wu | Head of Consulting, North APAC

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Jenny looks after Mintel consultancy business in North APAC. She has been working at the consulting team for 5 years. Her contribution is instrumental to Mintel Consulting business growth in North Asia. She has been done a wide range of consulting projects with numerous Food & Beverage and Beauty clients. ​

Shelley McMillan | Head of Consulting, South APAC

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Shelley heads up the consultancy business in South APAC. She joined Mintel in 2017 after a 10-year career in the FMCG brand management & innovation roles in Australia, New Zealand and EMEA. At Mintel Shelley has worked as a consultant across multiple clients, industry sectors and markets, today she plays an active role with clients, advising on innovation strategy, opportunity mapping and data-driven insight techniques.​

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